The focus of this article is the investment potential in India’s technology sector, particularly in e-commerce. Kevin Carter, the founder of EMQQ Global, suggests that India might just be an ideal emerging market for investors to explore.

Carter’s firm launched the INQQ The India Internet ETF in 2022, which has since seen a nearly 21% increase. He is particularly enthusiastic about this market, stating that India is at the “spearhead of growth in e-commerce” not just in emerging markets, but globally.

One of the most promising players in this field, according to Carter, is Zomato, a company often referred to as India’s answer to DoorDash. This year, Zomato’s stock has soared by 128%, exceeding market expectations.

The success of Zomato, Carter believes, is indicative of a larger trend: India’s population is increasingly going online. As he puts it, billions of people are getting their first-ever computer and gaining internet access. This technological boom, combined with strong players such as Zomato, make India’s tech sector an attractive prospect for potential investors.

While the article is aimed at those interested in investment opportunities, it also serves as a broader commentary on emerging markets and the role of technology in shaping economic growth.