As the acclaimed Eras Tour of pop sensation Taylor Swift nears its end, the city of Toronto is all set to host another electrifying party. The tour is scheduled for its last three shows in the city, filling the Rogers Centre with eager Swifties on three consecutive nights.
Following Toronto, Swift will conclude her tour with three final performances in Vancouver at BC Place from December 6 to 8. The Eras Tour has garnered immense attention in Toronto, with thousands of her fans, known as Swifties, flocking to the city. The anticipation around the shows is high, with fans looking forward to the celebrations and hoping to snag last-minute tickets.
However, this frenzy has also attracted a significant number of scam artists looking to profit by selling counterfeit tickets. These fraudsters ask unsuspecting fans to send bank e-transfers for non-existent tickets.
The Eras Tour has spanned five continents, and by the time it concludes, it will have seen nearly 150 performances. The concerts have had a significant impact on local economies, particularly in Toronto, where fans dressed in Swift-themed attire have gathered in downtown streets, leaving an indelible mark on the city.
Despite this, Avery Shenfeld, CIBC’s chief economist, is skeptical about the net economic impact of these concerts. He argues that much of the spending in Toronto and Vancouver is by Canadians from other parts of the country, which could lead to a decrease in discretionary spending at home. According to Shenfeld, Toronto’s gain might be Fredricton’s loss.
He also points out that the gross spending on hotels is likely overstated as not all rooms would have been vacant otherwise. Further, he mentions that the boost in sales for Swift merchandise may not benefit the local economy as these items are unlikely to be manufactured locally.
Shenfeld emphasizes that sustainable economic growth requires activities that create long-term jobs and income. One-off events like concerts may create a temporary spike but are likely to be followed by a drop when fans’ savings are depleted or when they need to pay off their credit card bills.
Overall, the Eras Tour has created quite a stir across the globe and has left a significant impact on the cities it has visited. As the tour draws to a close, fans worldwide are eagerly waiting to see what the pop superstar has in store for her final performances.